Today, traditional marketing is on the decline. Ad space cluttered with competition is ineffective and unabsorbed, while a steady drumbeat of realtime peer opinions has taken prominence in influencing consumer purchase behavior…
In short, communications have shifted from the hands of marketers to the mouths of consumers. The foundation for this transformation is simple. Word of Mouth (WOM) has always provided an added layer of credibility that captivates consumer. Now with the growing usage of user created media over internet, WOM has become a real, persistent and continuous growth channel- with active online peer-to-peer interactions delivering a level of influence that is only expected to escalate.
Since these consumer conversations are rarely taking place on a product’s website, it is critical to employ expansive monitoring techniques in capturing the communications relevant to you.
Epsilon InternetSentiment can help you achieve just that and more with our proprietary crawling technology that identifies the ‘buzz’ as it echoes throughout the multi-channel online market space. InternetSentiment provides you with a uniquely holistic view of the web content specific to your brand – gathered, stored and filtered to showcase only what is meaningful in impacting your strategic business direction and decision making.
Content Collection
Using our unique technology, we are able to continually gather client-specific information from a comprehensive expanse of sources across the Internet.
The crawlers pull data from various sources that include but not limited to
• All major and minor blog platforms
• Any publically available social network content
• Any commentary and user generated rich content, Vlogs
• All public wikis
• Boards, forums and review sites
• Microblogs
• Commenting systems
• Consumer forum sites
• Feeds
The refined filtering yield results that are meaningful to you, while excluding any extraneous subject matter. The end product is precise, actionable data.